
Wonyoung Kim PhD
Professor & Executive Director of SMART Lab
Department of Sport Management · College of Education
Research Interest
▪ Consumer behavior and decision-making in sport and related products
▪ Socio-Psychological impacts of hosting sport tourism events and facility development on communities and tourism destinations
▪ Utilization of business analytics for sport and recreation organizations for effective decision making
▪ Consumer behavior and decision-making in sport and related products
▪ Socio-Psychological impacts of hosting sport tourism events and facility development on communities and tourism destinations
▪ Utilization of business analytics for sport and recreation organizations for effective decision making