Seth Cockrell

Seth Cockrell

Seth Cockrell

Interim Director, Masters in Economics and Quantitative Analysis

Woolsey Hall 315

Overview

Education

  • Michigan State University, Doctor of Philosophy (PhD) – Marketing, 2016

  • University of Arizona, Eller College of Management, Master of Business Administration (MBA) – Finance, 2007

  • Oklahoma State University, Bachelor’s degree – German Language and Literature, 2004

Teaching

Introduction to Marketing, Marketing Research, Marketing Strategy.

Areas of Research Interest

Corporate Social Responsibility, Marketing Strategy

Publications

Published Research

Cockrell, S., Friske, W., Voorhees, C., & Calantone, R. (2024). The Effects of Innovation on Product Recall Likelihood. Journal of Business Research, 173, 114452.
 
Matthews, A. L., Cockrell, S., & Walker, K. L. (2023). Brand Management of Natural Spaces: The Impact of Natural Space Authenticity on Consumer Outcomes. Journal of Public Policy & Marketing, 42 (3), 07439156231172517.
 
Manis, K. T., Cockrell, S., & Friske, W. (2023). The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling. Journal of Macromarketing, 02761467231172157.
 
Aghaie, S., Javadinia, A., & Cockrell, S. A. (2023). Price Reactions to a Rival’s Market Exit: Evidence from the US Airline Industry. Journal of Marketing Theory and Practice, 31(1), 115-127.
 
Friske, W., Cockrell, S., & King, R. A. (2022). Beliefs to Behaviors: How Religiosity Alters Perceptions of CSR Initiatives and Retail Selection. Journal of Macromarketing, 42(1), 114-127.
 
Friske, W., & Cockrell, S. (2019). Entrepreneurship, Excise Taxes, and the “Flight to Quality”. Journal of Macromarketing, 0276146719847754.
 
Chaudhuri, M., Calantone, R. J., Voorhees, C. M., & Cockrell, S. (2018). Disentangling the Effects of Promotion Mix on New Product Sales: An Examination of Disaggregated Drivers and the Moderating Effect of Product Class. Journal of Business Research, 90, 286-294.